Marketing – sell it in the right way to the right people! We all have heard Marketing is both an art and a science, a little of both, whole of none. Basically it is the love of whacky heads, passion of eclectics and a manifestation of eccentrics. MaSh is a combination of all these at IIM Bangalore. A student run club, MaSh aims at providing knowledge of Marketing and related disciplines to the student community in its creative and interesting way. How else are we, as an institute, known to produce the best marketing talent in the country? MaSh aims to provide students an all-round experience of marketing through industry exposure and on-campus activities. From its marketing digest – ‘Panache’ – every month to interactive workshops where industry titans share experiences with students and events such as ‘War of Sections’, we can’t even begin to describe the list of ground breaking events under Vista! In events ranging from conceptualizing marketing strategy, marketing on new channels like digital channels, case competitions and various other facets, MaSh tries to culminate all skills required to be a great marketer. But, the learning is no more restricted to a magazine or events, we launch our very own website to keep the edge in marketing.