CMO Factory WorkshopMaSh organized a one day workshop on marketing case studies and how to solve them. The workshop was held in association with CMO factory, which is a renowned company in training for marketing. Nitish Gupta conducted the one day workshop. He is a published author and gave crucial tips to the attendees for solving marketing based case studies. The workshop was immensely successful with over 80 students attending the same.
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Wipro WorkshopIn the Mash Speaker Series, a talk was organized by Shailendra Katyal, the head of digital and strategic initiatives at Wipro Consumer Care. He is the man behind taking Lenovo to No. 1 position in India and gave insights on the secret behind consumer promotions. He spoke about the success of Santoor campaign and how Wipro has been getting it right for so many years. The session helped attendees get the nerve of consumer behaviour and effective brand positioning.
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