BrandpreneurThe startup marketing workshop was conducted by Ted speakers, Chirag and Sahil, also co-founders of the service design agency, “The Minimalist”. Graduates from IIT Bombay, Chirag and Sahil are enthusiastic young entrepreneurs who have travelled around the globe sharing their invaluable insights into minimalist marketing techniques. The workshop was meant for the budding entrepreneurs as well as the marketing enthusiasts, who want to learn from exciting experiences through real life case studies from across various domains.
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Travel EasyIn a world of constant work and study pressures, one is always on the look out for a holiday and an escape to a different location. Several startups are already operating in the online domain. TravelEasy was a chance to execute a marketing and advertising plan for the same. 32 teams from across the country participated in this Eximius event. The teams were judged on their creativity, both in terms of the idea chosen and the implementation plan, business logic, presentation and handling of Q&A session. Team CAAM of IIM-B was declared the winner.
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