Disruptive Marketeer
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KarigariA land of glorious culture, India, has diverse crafts which are rich in history and religion. Each form of craft finds its roots in the empires and kingdoms that ruled various parts of the country. Throughout centuries, crafts have been embedded in a culture and tradition within rural communities. In this challenge, participants can choose any part of the country need to come up with a marketing strategy to help bring back the glory of the chosen region-specific unique range of handcrafted and curated creations, retelling the incredible story behind the Indian art and craft tradition.
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