MarkGuruMarkGuru, the flagship event, tests the participants’ knowledge on multiple facets of marketing. The true-blue Marketing Aficionados would vie for this coveted title. Each round promises to be more challenging than the previous one. MarkGuru ensures that the rounds are going to test the teams on their ability to think on their feet, apply their knowledge in a practical situation and most importantly, think out-of-the-box. This year, we had a case on cosmetics industry and received overwhelming responses.
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DigiBitesAspect of digital marketing wherein participants had to get into the shoes of these digital marketers and woo the customers away. They were given a virtual amount and had to come up with a digital marketing plan using 4 digital tools viz. Facebook, Google Adwords, LinkedIn and Email for an online logistics company in the first round. In the second round, MaSh tied up with Glossaread to present a live case study to the teams wherein they had to devise a digital plan for the company.
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Young Leaders' SummitIIM Bangalore held the third edition of Young Leaders' Summit - a 3 day conclave designed to maximize learning and to seed interaction amongst students and experienced professionals alike. With a footfall of over 300, participants engaged in sessions with IIM Bangalore’s globally renowned faculty and interacted with leading minds in the industry including Abhijit Awasthi, an Ogilvy and Mather alum.
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Brand MetricsMaSh in association with Team Vista brought its first pre-Vista online event called Brandmetrics. It was held in 4 phases of fun filled events - Selfie-Welfie, SoMeme, TagIT, and Haze Maze, for online enthusiasts to test their creativity and social marketing skills with great prizes at stake. The event conducted through our Facebook page received huge number of responses including overseas entries.
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DynaMarkSupported by our sponsor, 9sharp, the teams were judged on various parameters including brand image consistency, case understanding, sync of strategies with consumer behaviour, flow of ideas in the edits suggested, marketing strategy, feasibility of recommendations and IMC as they tweaked their strategy live, in response to the changing market and decisions of contemporaries.
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