PANACHE
Your Monthly Dose of Marketing
The pristine beaches of Malaysia, the water parks of Essel World or the unexplored paradises of the northeast India, all these destinations have now become synonymous with tourism and adventure. But what made us draw these parallels, it nothing but a tryst with one of many destination marketing campaigns. Destination marketing is the process of communicating potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices.
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