PANACHE
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"If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up" As per CK Prahlad, serving the BOP market requires new managerial capabilities. This segment, also called the aspiring poor can be tapped by not just selling products at low prices. But by helping them improve their standard of living. Besides this market is open for innovations that are sustainable and sensitive to culture and environment.
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