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Cause Marketing has been open to a variety of interpretations. Therefore, it is important to differentiate it from the commonly confused terms. Cause Marketing is not: “Social Marketing”: an attempt to influence behaviours that benefit individuals and communities for the greater social good. Nor is it: “Corporate Philanthropy”: act of a corporation or business promoting the welfare of others, generally via charitable donations of funds or time. It is the use of marketing tools that aligns a brand or company with a cause, generating benefits both for the business and society.
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12/28/2016 03:16:57 am
Awesome!!
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