PANACHE
Your Monthly Dose of Marketing
Have you often wondered about the mystery behind the veil of Wills Gold Flake “T-shirts” or Smirnoff “Cassettes and CDs”? Welcome to the world of surrogate marketing- embedding a brand or product message inside an advertisement which is ostensibly for another brand or product. The brand name, colors, logo and everything except the product will be the same, often leaving consumers with an “eh, what?” expression!
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